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We launched BLAH Airlines with a recreation of a cross-country flight from takeoff to landing—all 5 hours and 45 minutes of it. The film lived on YouTube as the longest video pre-roll ever made. In case you have a day to spare, you can watch the entire film here.

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Just like any generic airline, we gave BLAH it’s own boring website, where you could look up gimmicky deals and talk to an unengaged “live” agent.

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Anyone who emailed BLAH Airlines with a comment, question, or suggestion would receive a not-so-personalized reply in the form of a response matrix.

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We gave BLAH Airlines a toll-free number where you could check the status of your flight (hint: it's delayed).

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FAX

BLAH Airlines even had a fully functioning fax number that offered up coupons for things like “free cloud views.”

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Some lucky influencers (we’re looking at you, Rick Steves), were sent VHS tapes of our 5-hour-and-45 minute film.

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On Instagram, BLAH Airlines served up uninspired photos of salted peanuts and airport ficus trees.

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Every day, we posted comically uneventful status updates on Facebook. Even so, our Facebook fans were thrilled to engage with us over such interesting topics as shades of beige and moving walkways.

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On Twitter, we responded to BLAH followers with not-so-personalized personal replies.